Documents attached

Report: Commercial Strategy

Presented by: Councillor Ray Morgon, Leader of the Council.

Summary:

This report presents Havering Council’s Commercial Strategy for 2024-2029 detailed in Appendix 1. It seeks to consolidate the organisation’s approach to commercial activities, fostering enhanced synergy among teams delivering commercial activity to ensure swift identification and actions taken on commercial opportunities.

 The Strategy is underpinned by 4 strategic priorities and outcomes:

1.     Governance.

2.     Commercial Capability.

3.     Communication & Marketing.

4.     Data & Technology.

Cabinet:

1.     Approved the Commercial Strategy and the Action Plan.

2.     Agreed to the resourcing of the Strategic and Operational Boards.