COMMS STRATEGY UPDATE
Verbal update to be given by Gareth Nicholson, Assistant Director Customer and Communications
Minutes:
The Board were updated on the Council’s latest COVID-19 Communications Strategy.
Members noted several deployed assets including leaflets posted to Havering residents, digital mobile displays, branded communications e.g., face masks, and paid advertisements.
Board members noted the ongoing #DoingMyBit campaign which won the Public Sector Communications Award for ‘Best Data-Driven Campaign’. The campaign was praised for its organic engagement with non-English speaking residents, with a volunteer call-out attracting over 300 new volunteers within a fortnight. Members were pleased to note that the campaign had been endorsed by West Ham United Football Club and Dr Aggarwal, Chair of Havering’s CCG. Members noted that as part of the campaign, over 90 #DoingMyBit billboards were displayed across Havering and over 1,600 face-to-face visits had been conducted with local businesses.