It was explained in the report that the existing oneSource brand had been in place since its inception almost five years ago. The brand was intended to provide the shared service with an identity that staff could share and that could be marketed externally to attract business. With the changing priorities of the partner councils there was debate as to whether the branding remained fit for purpose.

To date, an audit of the various channels through which oneSource is branded has been conducted. Recommendations had been made as to whether branding should be retained, reduced or removed for each of these channels. Furthermore, quick wins had already been implemented to reduce the visibility of branding in some areas.

The Joint Committee debated the merits of the current logo/branding and whether there needed to be variations to reflect the partner authority receiving the service.

The Joint Committee noted the report and recommended option 3 as its preferred brand.